GENERICS!   

According to a new study that was just released from market research firm Verispan, there was an increase in generic Rx scripts of 11.7% in 2007 vs. brand-name Rx volume which actually fell by 5%.

 Some other interesting statistics from 2007:

• -Generics now account for 61% of all scripts dispensed, up from 57% in 2006
• -Total Rx volume grew 4.5% to 3.5 billion scripts in 2007
• -Rx volume for Pfizer’s Lipitor fell 11.5%
• -Rx volume for Bristol-Myers Squibb’s Plavix were up 37.5%
• -The number of scripts filled for cholesterol medications grew by 11.2%

To read the entire report from Verispan, please click here.